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I am a strategist and creator at heart, focusing on lateral thinking and visionary insights.

My work is to create change and growth through brand development. The basics are to listen, think, talk, and make—a strategic mindset with a tactical drive. With that, I change perceptions of what is possible and turn ideas into action, working at the intersection of brand, technology, organisation, and business, connecting the dots between now and tomorrow.

With a keen eye for human behaviours and a focus on the why at every step, I help brands and the people within them transform into new shapes.

I am based in Sweden and have 20+ years of experience in communication, marketing, and brand development. My strengths are finding new opportunities, brand design, distilling cross-functional strategy work to marketing, and leadership and people skills.

Brand & Design, Digital Marketing & Communication, Culture & Change, Product & Service Design

Lab Gruppen, Music Tribe, SAS, Volvo Cars, Sigma, Volvo Trucks, Stena Recycling, Göteborgs Energi, Volvo AB, Västtrafik, Elektron Music Machines, Essity, SCA, BillerudKorsnäs

To create is a must. Music is key. Family is the core.

Tonal Matter is an instrument company with one specific idea at its core. The idea is simple but with a vast creative potential: instruments built from specific places. Sound has an origin. Place shapes expression. We call it Instrumental Places.

Ovanbeck Recordings is an independent music company. We started in 2002 as a platform for creating, playing, and producing music. Our taste in music is eclectic, primarily electronic. We have also been selling music online since 2003 and were one of the first independent companies in Sweden to gain an iTunes contract back in 2006. In 2008, we did our first live-stream online concert using beta Bambuser technology. Ovanbeck Recordings distributes to over 60+ music services globally.

Le Truc is a contemporary arts & crafts shop.

Lär dig av döden att leva. In music we trust.